The objective of the ATHLETES 4 SOCIETY project is to inspire, support and stimulate sports organizations to increase the public value of sport. Specifically, by empowering sports organizations to develop policies, campaigns, or programs that successfully put athletes to good use towards positive societal impact.
Project date: 2021 - ongoing
The EU Commission focuses heavily on the principles of fair play. A preliminary investigation of a number of athlete role model programs and policies revealed that some programs are also targeting fair play, discrimination, combatting violence, or addressing other relevant threats to the integrity of sport. As such, by taking a bottom-up approach, the ATHLETES 4 SOCIETY project contributes to the EU commission sport policy objectives.
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