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Our Mission

We aim to improve people's quality of life with meaningful insights from human motion data.

We empower individuals and organisations to make informed, data-driven decisions—grounded in objective, validated measurements.

 

To us, data is more than numbers; it's life.

Our Story

At Kinetic Analysis®, we believe data and technology can unlock the true potential of the human body. Every day, we push the boundaries of what’s possible—enhancing human performance, recovery, and resilience through smart, data-driven solutions.

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Founded in 2012 and rooted in elite sports, we initially developed cutting-edge algorithms for soccer, hockey, and golf. These early innovations laid the groundwork for how we work today: collecting and analyzing large-scale human data to generate meaningful insights. In just our first five years, we built a dataset of over 25,000 unique individuals—fueling the development of increasingly accurate algorithms and analytics.

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Over time, our scope evolved. Today, we operate across sports & wellbeing, defence, and healthcare, offering highly innovative motion measurement tools and (bio)sensors that shape the future of human performance. From mobile applications that track activity patterns to devices capturing biomechanical and biochemical data in rehabilitation, our technology is built to make a real-world impact.

We develop data-capturing solutions including eTextiles, electrophysiological sensors, biochemical sensors, and optical sensors, combining diverse datasets to create next-generation insights. Our end-user applications leverage new techniques in data analytics, merging physiological and biomechanical measurements with third-party data for precision and personalisation.

 

Our approach is holistic. Kinetic Analysis® provides full-service development—from monitoring hardware and intelligent software to end-user experiences that integrate seamlessly into daily life. Our multidisciplinary team blends hardware and software engineering, data science, applied sports, and behavioural science to deliver products that are not only technically robust, but also people-centred.

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All of this innovation takes place in our Inspiration Lab, where ideas are nurtured, tested, and scaled—often spinning out into successful, independent ventures. This unique environment allows us to remain agile, research-driven, and always future-focused.

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To us, data is more than numbers; it's life.

Leading 
the Field

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JADS, Academy of Data Science

Sint Janssingel 92
5211 DA, 's-Hertogenbosch

The Netherlands

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Kinetic Analysis Inspiration Lab

Graaf Engelbertlaan 75

4837 DS, Breda

The Netherlands

© 2025 Kinetic Analysis B.V.

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