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Starting Our 10th Year: The Evolution of Kinetic Analysis as an Innovation Garden

  • Jun 5
  • 3 min read

This year marks an important milestone for Kinetic Analysis. While the first registration of the Kinetic Analysis name dates back to 2012, the company in its current legal form was established in 2017. As we enter our tenth year of operations in this form, it is a fitting moment to reflect on the journey that brought us here—and the vision that continues to drive us forward.

Over the past decade, Kinetic Analysis has evolved from a specialist in sports technology and human movement analysis into an innovation garden where ideas are cultivated, technologies mature, and new companies emerge.


From Human Movement to Human Impact

The origins of Kinetic Analysis lie in a fascination with human movement, initially based on biomechanics criteria. Understanding how people move, perform, recover, and interact with their environment remains at the heart of everything we do.

What changed over time was our realization that movement data was only part of a much larger story. The convergence of wearable technologies, physiological sensing, artificial intelligence, and digital health opened opportunities far beyond traditional biomechanics.

Rather than limiting ourselves to a single market or technology domain, we embraced a broader mission: creating impact and opportunities with human data.

That mission transformed Kinetic Analysis into what we now describe as an innovation garden.



An Innovation Garden

Innovation rarely follows a predefined path.

Some ideas remain research projects. Others become products. A select few grow into independent businesses capable of addressing global challenges.

Over the years, Kinetic Analysis has provided the environment, expertise, and entrepreneurial mindset needed to nurture these opportunities.

This approach has led to the creation of several ventures, each addressing a unique challenge while sharing a common foundation in human-centered technology.


SportsLapp

One of the earliest initiatives, SportsLapp helped athletes, coaches, and organizations make better decisions through performance analytics and wearable data. It demonstrated how technology could make advanced insights accessible outside elite sports environments and move into grassroots sports and the rehabilitation domain.


ATRIDE

The Lungshirt that became ATRIDE was created from the belief that physiological monitoring should seamlessly integrate into everyday life. Through smart textiles and wearable sensing technologies, ATRIDE enables continuous monitoring without disrupting the user experience, bringing laboratory-grade insights into real-world environments.


IDRO

IDRO emerged from years of research and development in biochemical sensing. Today, it is advancing continuous lactate monitoring technology, creating new possibilities in sports performance, wellness, and future healthcare applications. By making lactate monitoring continuous and non-invasive, IDRO is helping unlock one of the body's most important physiological signals.


MOSAiQ

MOSAiQ demonstrates how expertise in human movement can solve challenges far beyond sports and healthcare. By analyzing human behavior and movement patterns in controlled environments, MOSAiQ supports contamination control, quality assurance, training, and operational excellence in cleanrooms and high-tech manufacturing facilities.


Together, these ventures illustrate how a single foundation of expertise can create value across multiple industries.


Learning Through Collaboration

No innovation garden grows in isolation.

Over the years, Kinetic Analysis has had the privilege of working alongside global industry leaders, healthcare providers, universities, and research institutions.

Collaborations with companies such as AstraZeneca and Toyota have challenged us to apply our technologies and methodologies in new contexts. At the same time, partnerships with hospitals, rehabilitation centers, sports organizations, and healthcare providers have ensured that our innovations remain grounded in real-world needs.

We have also benefited from collaborations with world-leading academic institutions including Massachusetts Institute of Technology, KTH, Delft University, Berklee College of Music, and University of Cambridge, alongside numerous European universities and research organizations.

These partnerships have consistently reinforced one lesson: meaningful innovation happens when different disciplines, perspectives, and experiences come together.


Looking Toward the Next Decade

As we begin our tenth year, we are more excited about the future than ever before.

The ability to understand human physiology, behavior, and performance in real-world environments is transforming industries ranging from healthcare and sports to advanced manufacturing and quality assurance. Technologies that once seemed futuristic, continuous biochemical monitoring, smart garments, AI-powered interpretation, and digital biomarkers, are now a reality.


The Kinetic Analysis Group will continue to serve as a platform where these ideas can grow. Some future innovations will become products. Others become entirely new companies. All of them will be driven by the same belief that has guided us since the beginning: that better understanding people creates opportunities to improve lives.

The legal entity may have started in 2017, and the name itself traces back to 2012, but the entrepreneurial spirit behind Kinetic Analysis remains unchanged.

As we enter our tenth year, we would like to thank every client, partner, researcher, healthcare professional, entrepreneur, and team member who has contributed to this journey.


The garden continues to grow.



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JADS, Academy of Data Science

Sint Janssingel 92
5211 DA, 's-Hertogenbosch

The Netherlands

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Kinetic Analysis Inspiration Lab

Graaf Engelbertlaan 75

4837 DS, Breda

The Netherlands

© 2025 Kinetic Analysis B.V.

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